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> Getting "come-backs", how to get one hit wonders to come race again....
AlludC
post Oct 17 2012, 11:13 PM
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Group: Autocrosser
Posts: 986
Joined: 10-October 11
Member No.: 37993



my general idea (open for tweaking) is to compile as many email addresses as are available from old registrations, or from wkd memberships (past two yrs maybe) etc and try to email them all and find out what it is that kept them from coming back for more than one or two races. maybe a short survey, a 1-5 scale thing on a few hot items, etc. Location? Price? People? Lack of xx? too much xx? something along those lines. And with the email, offer them a voucher for $5 or $10 or a free wkd membership, or offer a instructor etc if they come back to a race in the next series or two.

Would be a GREAT time to do that now, as we can also package in info on the Drivers school, or anything else pertinent to the clubs current state or events.

**I dont understand why people cant reply to these threads. May be helpful.

Anyway, the email went out tonite and Ive already received 4 responses out of the 60 or so I emailed. Hopefully the result will reply with their feedback as well!


--------------------
Todd Holzwarth
** A Diesel, slushbox, wrong wheel drive, daily driver on hard old all season tires **
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